EDUCATION
The Power of Print

Print is the original interactive medium. Held in the hands with no need for a power switch or click to view. Still preferred across generations, and proven to drive increased online traffic. Print is accessible. Persistent. Proven. Powerful.

  • Developing High-Impact Print Direct Mail
    Developing High-Impact Print Direct Mail.
    The difference between low-impact and high-impact direct mail comes down to four key factors, outlined in research-backed detail in this article.
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  • Direct Mail Trends in 2022: A Deeper Dive
    Direct Mail Trends in 2022: A Deeper Dive.
    Digital fatigue, remote working, multi-channel shopping, cognitive/emotional response, digital/direct mail integration—dive into the facts behind the trends.
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  • Direct Mail Trends in 2022: The Highlights
    Direct Mail Trends in 2022: The Highlights.
    A number of post-pandemic shifts in consumer attitudes and economic trends along with recent neuroscience studies paint a positive picture for direct mail.
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  • Gen Z and Millennials Are Critical to Marketers
    Gen Z and Millennials Are Critical to Marketers.
    Gen Z and Gen Y (Millennials) together represent massive buying power — $1.4 trillion and growing—the right messaging and media are critical factors in reaching them.
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  • In Killing Techlash, COVID Enlivened MarTech
    In Killing Techlash, COVID Enlivened MarTech.
    Studies are showing that COVID has reversed “techlash”—a backlash against marketing technologies viewed as invasive to privacy—opening the door for print innovation.
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  • Print has a Proven Pedigree with Luxury Brands
    Print has a Proven Pedigree with Luxury Brands.
    A number of distinct characteristics define the younger luxury goods buyer, all of which point to premium-quality print as a highly effective way to connect with them.
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  • Interactive Print Breaks Through the Noise
    Interactive Print Breaks Through the Noise.
    Quick Response (QR) codes and augmented reality (AR) techniques are increasingly bridging print and online media to enhance brand recall, the shopping experience and retail sales.
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  • Catalogs are More Vital than Ever
    Catalogs are More Vital than Ever.
    They reach millions. They sell billions. Catalogs create a more curated shopping experience, and studies continue to show many shoppers, including younger ones, prefer them.
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